財經透視 Hong Kong MICE

財經透視 Hong Kong MICE

Meetings, incentives, conferences, and exhibitions. The acronym MICE is applied inconsistently with the “E” sometimes referring to events and the “C” sometimes referring to conventions.

MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose. Recently, there has been an industry trend towards using the term meetings industry to avoid confusion from the acronym. Other industry educators are recommending the use of "Events Industry" to be an umbrella term for the vast scope of the meeting and events profession.